Viec duy tri noi dung dua tren du lieu luon moi me tung la mot ganh nang hang thang. Vay nen chung toi da day mot AI agent tu dong hoa cap nhat noi dung du lieu. Tai Ahrefs, chung toi xuat ban nhieu bai viet dua tren du lieu.

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Viec xuat ban chung rat thu vi. De dang. Va chung cung nhan duoc rat nhieu traffic tim kiem.

Nhung nhung bai viet nhu ‘Top Google Searches‘ hay ‘Most Asked Questions on Google’ chi dang doc neu so lieu con cap nhat. Google cung biet dieu do, giai thich cho su gia tang traffic tim kiem moi khi chung toi cap nhat bai viet.

Vay nen ai do phai giu chung luon moi. Ly tuong nhat la moi thang, ai do (thuong la tac gia) phai keo du lieu moi tu Ahrefs (hoac API), loai bo du lieu rac va dinh dang bang. Cac bai viet co bieu do tuy chinh con te hon: dac ta bieu do moi, gui cho team design, cho doi, review, gui lai de chinh sua. Chi sau do moi dan moi thu vao WordPress ma khong lam hong bo cuc, cap nhat ngay thang, va xuat ban lai. Mot bai viet thi on. Co the chiu duoc su te nhat. Nhung 14 bai? 20 bai? Cang xuat ban nhieu, no cang tro thanh mot viec vat. Toi co the mat ca buoi chieu ma chang duoc gi ngoai mot bai viet noi cung mot thu nhu thang truoc chi voi so lieu hoi khac. Do la mot trong nhung cong viec te nhat trong team content. Vi vay, chung toi da thoa hiep. Chung toi lam moi chung moi quy. (Va thanh that ma noi, co mot so bai chung toi chua bao gio kip lam.)

Nhanh den hien tai. Chung toi khong lam vay nua. Letaido lam viec do cho chung toi. No da chay em a duoc hai thang. Tong cong, no tiet kiem cho chung toi it nhat 20 gio moi thang. Khong chi bay gio chung toi co the cap nhat chung hang thang, chung toi con co the xuat ban nhieu bai viet dang nay hon va cap nhat chung thuong xuyen. Do la mot thang loi thuc su: it cong viec nham chan hon cho chung toi, va so lieu tuoi moi, chinh xac hon cho nguoi doc. Tha cho toi vai emoji lua di, xin do.

Tu dong hoa content marketing nhu the nay ro rang la hoi loi thoi de thua nhan vao nam 2026, khi Gartner noi rang hon 40% du an agentic AI se bi loai bo vao cuoi nam 2027.

Voi luong khoe khoang tren LinkedIn va phan lon cac ban demo ‘AI agent‘ chi mang tinh bieu dien, toi co the hieu su that vong. May man thay, cai nay hoat dong. Nhung no hoat dong chinh xac vi no nham chan. No khong viet bai cho chung toi. No chi don gian lam phan viec te nhat, von la mot phan lon cua content marketing.

Nhung gi toi da xay dung: trinh cap nhat noi dung du lieu tu dong

Toi goi no la Data Refresh Hub. Do la mot cong cu nam trong workspace Letaido cua chung toi.

Moi thang mot lan, no keo du lieu moi cho tat ca 14 bo du lieu – khoi luong tu khoa va cau hoi tu Keywords Explorer, trich dan AI tu Brand Radar – lam sach tung bo theo cac quy tac rieng, va luu ket qua de toi co the thay chinh xac no giu lai gi va loai bo gi. Sau do, no xay dung mot ban nhap WordPress voi cac bang moi va gui email cho toi thong bao da san sang.

Toi muon thanh that ve viec xay dung no khong he hao nhoang. Chi rieng viec lay du lieu da can ba duong dan hoan toan khac nhau. Toi co the lay cac bang tu khoa Hoa Ky de dang qua Letaido vi no co tat ca du lieu Ahrefs. Nhung cac bang toan cau lai khong co san vi chung duoc cac nha khoa hoc du lieu cua chung toi tuy chinh truoc day cho cac bai viet nay. Vi vay, toi phai ket noi no voi mot dich vu noi bo rieng. Sau do, toi phai lay cac bang trich dan AI tu Brand Radar, tung nen tang mot.

Va roi co nhung van de co ve ngo ngan. Mot ban build lien tuc bao loi 500 chi vi mot su khac biet nho ve chu hoa chu thuong: code cua chung toi gui truong la Cpc, con API yeu cau CPC, tat ca viet hoa. Toi da mat mot khoang thoi gian thuc su dang hong then cho loi do.

Du vay, toi muon noi rang no thuc su ky dieu. Rot cuoc, toi khong viet tay bat ky code nao cho viec nay. Toi xay dung no bang cach tro chuyen trong Letaido. Letaido da lam tat ca cong viec. Tham chi ‘thoi gian bi mat’ la do Letaido tim cach sua loi, khong phai toi.

Con nguoi van khong the thieu

Co hai cong viec toi co tinh giu cho con nguoi. Dau tien la danh gia nhung gi agent tao ra. Vi du ‘Most asked questions on Google‘. Ban nghi rang lay cac cau hoi hang dau chi la sap xep theo khoi luong tim kiem. Khong phai vay. Danh sach tho day ray nhung thu trong giong cau hoi nhung khong phai. ‘How to train your dragon’ la mot bo phim. ‘Would you rather questions’ hoan toan khong phai cau hoi. Cac tim kiem thuong hieu va san pham len loi vao. Ca cac truy van cu the ky la doc nhu do bot viet.

Mot nguoi co the phat hien ra nhung dieu do trong tich tac. Vi vay, chung toi chay mot lop lam sach, bao gom mot luot LLM, voi nhiem vu duy nhat la dua ra cac quyet dinh do o quy mo lon. Doi voi bang ‘most searched people’, no lam viec voi toi 5.000 ung vien va quyet dinh dau la ten nguoi that, dau la ‘[ten] net worth’, va dau la mot tu thong thuong tinh co trong giong ten. No lam tot viec nay, nhung khong hoan hao, do chinh xac la ly do toi xem xet moi lan lam moi truoc khi no di dau do.

Dong nghiep cua toi, Louise, gap phai mot phien ban kho hon cua cung van de. Co ay xay dung mot agent xep hang cac cong ty phat trien nhanh nhat bang du lieu Ahrefs, va phan kho lu tinh la day no dieu gi duoc coi la mot thuong hieu dot pha thuc su va dieu gi chi la nhieu. Mot so ten cong ty cung la nhung tu thong thuong. Ban khong the do luong su tang truong cua ‘cursor’ hay ‘perplexity’ tu con so khong, vi moi nguoi da tim kiem nhung tu do tu lau truoc khi cac cong ty ton tai. Vi vay, he thong uoc tinh co bao nhieu luot tim kiem tu do da co truoc khi thuong hieu xuat hien, tru di baseline do, va chi tinh khoi luong do thuong hieu tao ra o tren. Cong ty van o trong danh sach; chi co nhieu da co tu truoc bi loai bo. Sau do, no phai bo qua cac dinh mot thang khong bao gio duy tri, va thuc su Google tung ten de xac nhan cong ty do tu xep hang cho no. Neu khong, ‘Tropic’ phan mem se bien mat duoi Tropic thuong hieu cham soc da. Moi quy tac do la mot quyet dinh cua Louise ve viec ‘thuc su’ co nghia la gi. Agent chi thuc thi no.

Tat ca deu do con nguoi thuc hien. Day cung la ly do agent khong bao gio tu dong xuat ban. No tao ban nhap, va chi duoc dua len sau khi con nguoi xac nhan.

Live’ duoc to sang trong hop mau vang’>

Khong dieu nao nghe co ve an tuong. Nhung toi nghi do chinh la ve dep thuc su cua tu dong hoa. Toi hoan toan on voi mot agent lam 90% cong viec va de lai 10% cuoi cung cho toi. Mot agent lam 100% va thinh thoang xuat ban nhung thu vo nghia len blog cong khai se khong phai la cong cu tiet kiem thoi gian. No dang doi hoi mot dam chay de dap. Do la ly do toi van kiem tra no dung va tu minh nhan publish.

Dong nghiep cua toi bat dau tu xay dung

Toi ban dau xay dung Data Refresh Hub cho cac bai viet cua rieng minh. Toi khong nghi no co gi dac biet, nhung toi quyet dinh chia se tren Slack.

Hoa ra toi da danh gia thap nhung gi minh lam. No truyen cam hung cho cac dong nghiep bat dau lam nhung dieu tuong tu.

Louise xay dung ca mot he thong xep hang cac cong ty phat trien nhanh nhat. Co ay khong chi cap nhat du lieu; co ay con dung Letaido de them phan doan, bieu do va du loai du lieu khac.

Giam doc Content Marketing cua chung toi, Ryan, cung thiet lap loai tu dong hoa hang thang tuong tu cho noi dung du lieu cua rieng anh ay. Phan ung cua anh ay, gan nhu tung chu: ‘Day la giac mo cua toi ve AI: tu dong hoa thuc su, thuc su tiet kiem cho chung ta hang gio dong ho cong viec nham chan. Va cuoi cung no da o day. SORCERY!!!’

Phien ban cua anh ay hien chay theo lich: keo du lieu moi, tao lai bieu do va bang, xay dung ban nhap WordPress, thuc hien cac chinh sua nho ve ngay thang va kich thuoc mau, va gui email cho anh ay khi bai viet san sang de xem.

Khong ai duoc yeu cau lam bat ky dieu gi trong so nay. No lan truyen vi no hoat dong, va viec no tu lan truyen (khong co ai duoc phan cong de lam dieu do) la dau hieu ro rang rang no la that va khong chi la ban demo. Nhung thu huu ich chi duoc sao chep, ma khong can ai phai hop hanh. Hien tai co ba nguoi chung toi dang chay mot phien ban cua cong cu nay.

Cach tim mot cong viec nhu the nay trong cong viec cua ban va tu dong hoa no

Toi gan nhu co the dam bao rang ban co mot cong viec nhu the nay dang an trong cong viec cua ban. Hau het cac team content deu co. Day la cach toi tim kiem no. Bat dau voi mot cau hoi. Xem xet cac cong viec ban lam lap di lap lai va hoi hai dieu ve moi nhiem vu: no co chay theo lich khong, va ban co the viet ra cac quy tac cho viec ‘hoan thanh dung’ trong nhu the nao khong? Neu ca hai cau tra loi la co, do la mot ung vien. ‘Keo cung mot so lieu tu cung mot noi moi thang va dinh dang lai chung theo cung mot cach’ de dang vuot qua. ‘Viet bai’ thi that bai o bai kiem tra thu hai, va do la phan ban co the muon tu lam anyway. Neu cong viec ban dang lam la marketing, chi can truy cap Letaido va noi voi no nhung gi ban can. No se lam hau het cong viec kho khan, te nhat cho ban. (Neu ban la khach hang cua Ahrefs, ban duoc dung thu mot thang mien phi.) Sau do, neu toi phai tom gon nhung gi thuc su lam cho cong cu cua chung toi hoat dong:

• Tu dong hoa phan duong ong, khong phai phan tu duy. Keo du lieu, lam sach, dinh dang, dan. Day deu la cong viec co hoc va chinh xac la thu ban muon giao pho. Giu phan tu duy cho minh.
• Lam cho viec lam sach tro nen minh bach. Dung de agent chi dua cho ban mot danh sach hoan chinh. Hay yeu cau no cho ban thay nhung gi no loai bo va tai sao, ngay canh nhung gi no giu lai.
• Giu con nguoi o cong. Chi ban nhap. De con nguoi xuat ban. Dieu nay mang lai cho ban phan lon su an toan.
• Khoa nhung thu mo hinh khong nen dong vao. Cac so lieu tieu de, so lieu da xac minh, dong mo dau. Ban muon giu chung co dinh de agent khong the am tham viet lai mot con so thanh thu khong con dung nua.

Do thuc su la tat ca. No khong thu vi, va do chinh la diem mau chot. Nhung cong viec nham chan, duoc xac dinh ro rang la nhung thu AI xu ly tot ngay nay, va chung dang nam ngay truoc mat trong hau het cac quy trinh content.

Suy nghi cuoi cung

Day la mot trong nhung phan tot nhat cua tu dong hoa AI hien nay. No co the giup do tat ca nhung cong viec ban am tham so hai moi tuan hoac moi thang. Hay de agent lam viec do, nhung hay la bien tap vien noi rang no hoat dong va day len. Neu co mot bai hoc o day, no khong phai la mot bai hoc hao nhoang. Hay giao nhung thu nham chan, lap di lap lai cho may moc, va giu lai nhung phan thuc su can ban. Tat ca chung ta deu la quan ly bay gio.

Bai viet duoc bien dich va tong hop tu bai goc.